Technology: Snapchat helping teens earn thousands per month

Snapchat helping teens earn thousands per month Video Image Serena Williams has released the first footage of her new baby on Snapchat. Jus...

Snapchat helping teens earn thousands per month

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Serena Williams has released the first footage of her new baby on Snapchat.

Just two of the young users making a mint from SnapchatSource:Supplied

DO YOU remember back to how much money you got per month when you were 13?

It’s pretty safe to say it doesn’t even come close to the lucrative money “teen influencers” are earning using Snapchat.

Unlike Gen Y’s primary use of the service to discretely send dubious pictures, teenagers as young as 13 are cashing in on the social media platform.

Using Snapchat-foc used product Fanbytes, popular users of the platform are getting connected with brands like Universal and Charlotte Tilbury to collaborate on advertising videos targeting people under the age of 21.

Co-founder Timothy Armoo said the service has worked on over 300 campaigns with its 1,000 influencers who attract between 10,000 and one million views per Snap.

“Last month, our highest earner was a 17-year-old kid who got $A9,000 through delivering ads in our network,” he told Adweek. “The average person is making around $A2,500 a month.”

Each influencer is given a “Fanbytes Score”, which helps determine how much cash they will receive from the advertising â€" those with up to 25,000 followers can expect to earn around $A2000 per month, while those with 150,000 plus receive upwards of $A8,500.

“It’s a score from 0 to 100 that measures how influential someone is on Snapchat, taking into account their views, completion rates, and open rates, etc,” Mr Armoo told Business Insider.

So this means if one of the 13 year olds enrolled as an influencer on the platform can maintain high views and engagement, they could earn $A100,000 every year.

Mr Armoo said the platform built technology to insert ads and videos into influencer stories, rather than running straight advertising which was usually skipped.

“I believe Snapchat’s the new TV format for kids, and to me it’s going to be the perfect destination to reach teens,” he said.

“We’re now the largest place for Snap influencers, a lot of people have ignored Snapchat because they’re too lazy to figure out the format.”

WHO ARE THE SNAPCHAT USERS GETTING PAID?

Ellie James aka @NinkComPoop is one of the services primary influencers and is well known for her videos that feature a variety of fashion, style, beauty, hair, travel, lifestyle content.

With a style that reflects a positive and uplifting energy, the 22-year-old has a h uge following for her reviews and unboxing of fashion and beauty products, and motivational chats.

Ellie said she likes to use social media to help forget their daily struggles throughout the day, with her YouTube channel and Snapchat account helping her do this.

“[Snapchat has] enabled me to make my passion my job by offering me contact with so many incredible brands that perfectly fit my channel,” she said.

When it comes to the type of content people watch, you might be surprised to learn one of the highest earners on the platform is Drew Gilchrist aka @DrewIsSharing.

Like Ellie, the 20-year-old has a huge following on his YouTube channel, which also helps attract eyes to his Snapchat.

The self-proclaimed stoner has a large focus on weed with his content, with his controversial videos offering advice on things how to score drugs and roll joints.

While some might question the dubious focus of his videos, Drew said he is glad to be using a se rvice like Fanbyte.

“Where else are you going to get paid to do Snapchat work, it’s great,” he said.

@MaxPlaysFifa is a social media celebrity who has managed to attract a huge following for playing the video game Fifa â€" his username might give that one away.

The gamer said using the service “makes his life easier” as the brands wanting to reach his viewership contact him with others, meaning he can focus more on content than chasing deals.

Like the others, Max already had a huge following on his YouTube channel, so making the move to Snapchat was natural progression.

Do you think you could make money from your Snapchat? Continue the conversation in the comments below or with Matthew Dunn on Facebook and Twitter.

Source: Google News

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